Boost your innovative products with story chemistry and motion explainers

Chris Animation lab is dedicated to your business growth with effective storytelling techniques and video explainers that boost your products success.

Innovation storytelling case study for a sustainability application

Motion Design Case for Pay With Charlie with a moving citylink for motion case study about Pay with Charlie and cashless payment

Reimaging cashless payment with Pay with Charlie

Chris Animation Lab Showreel 2024

How to make a lasting impression with your product explainer?

Reaching your potential audience gets harder every day? Your recent expensive, good looking deliverables did not get the results you were looking for?

Free story framework

With the right story your future clients will fall in love

Education works best with empathy, humor and a clear storytelling system. Your explainer will be an attention magnet. Converting your potential audience to clients will become an easy breeze.

Let’s talk your project

A step-by-step process to your explainer video:

Illustrated Icon for discovery and storytelling with a door to step in

& Story

Together we will discover your KPIs and most important messages. I will walk you through my story process to give you a blueprint of how your video can be constructed.

Illustrated Icon for the Illustration and design step of the storytelling process with a drawing pen and stars

& Design

We define a visual style with the help of moodboards and develop a storyboard with clear messaging to drive home your points in the most effective way.

Illustrated Icon for animation and sound with a soundwave and motion design frames

& Sound

We test a rough cut of the video to see wether it has the desired impact that we are aiming for. After that we will dive into final production.

Check out my lab

Hi, I am Chris –
let’s make your visions a reality

Falling in love with arts, comics, and animated movies from Disney and Ghibli-Studios, I started to express my imagination with colors and illustrations early in my life. My mission is to give brands the ability to create the same enthusiasm with their clients.

Contact me

”We were happy with Christians thoughtful concepts for our videos on our payment solution Pay With Charlie. Now we have a great foundation to build on.“

Yvonne Tasdan
Senior Marketing Manager,
ZIIB Zahlungssysteme GmbH

”With great ideas, colorful videos and animations, Christian Heerde helped us to start our now really successful social media channels.“

Dr. Carsten Haeckel
Chief Executive Officer,
Malteser Waldkrankenhaus St. Marien

”Christians work reflects the quality of our products, we deliver to our clients. That's how we arrive at our targets.“

Creative Services Team
at Siemens Healthineers

Clients that I served up to now: 

Stories are the most effective brain hack

Your brands place inside your customers mind is more and more defined by values. Most brands communicate values through rationales like data and features. Their products take center stage.

However, this approach does not influence behavior. Scientifically, humans decide soley based on their feelings. To address customers decisions, brands need to start all communication with empathy.


Get your free storytelling recipe and boost your attention

Why is storytelling so effective and what do we need to tell a good story? This guide summarizes an easy to follow template on how you can actively navigate your prospects image of your brand.

Why storytelling is your best choice to get more sales

How to use story on your website and in your videos

Drive more engagement on social media with storytelling

Start with your motion explainer to boost your innovative products

Let's get started