A sparkling story formula for your video

Let´s unleash the power of your story with a proven process

building the brand strategy

Strategic Branding –
The right foundation

What is your biggest challenge to win more clients? How is your company perceived by your ideal clients? Did you define a mission, vision and purpose for your brand? Are these questions hard to answer? Read more

discovery phase illustration

Discovery Phase –
Outlining the plan

We shed light on your challenges and clients to understand what type of story you want to communicate. This will include your customers' journey and how we can increase your awareness the best way.

definition phase illustration

Definition Phase –
The storytelling process

I will give you the insights and tools that make a great story. This will enable us to write a script that aims at emotions. We want your video to stick and effectively turn your viewers into loyal clients.

storyboard for video illustration

Storyboard Phase –
The story roadmap

With a first moodboard we narrow down the visual aesthetics of your story and finally summarize every scene with an easy to follow storyboard. This way we will get a clear overview of your narrative.

raw video animatic illustration

Raw Video –
The animation blueprint

With our scribbles, first sound snippets and a rough voice-over we will pull the strings together. You will get a good preview of the emotional impact of your video and how all parts work together.

styleframes for video illustration

Styleframes –
Illustrating the final look

Now we can get into details and illustrate all graphics, character designs, and sceneries.
This implementation step follows the style of the moodboard we predefined before.

animation and motion phase illustration

Animation Phase –
Let’s get things movin’

After a predefined 'picture lock,' I will start with animation. Depending on the storyboard I will use frame-by-frame animation, 2D- and partly 3D-Elements. There are many possibilities to give life to your story.

sound and voice over illustration

Sounddesign –
Appeal to all senses

Besides a strong soundtrack we add further sound effects and a voice-over recording. In cooperation with sound studios and various professional speakers, we will implement the final elements.

creating buzz illustration

Social Media –
The marketing mix

Together we will take the right action steps to make your video visible for your target group. We will use gifs, stickers, illustrations, and trailers at the places your viewers will see them. This is an optional addition.

pricing mouse icon

starting at 9.000 €

This price is estimated for a 1 minute video using my stroy framework.
It gives a rough orientation for your investment and will change depending on your needs.

Get in touch
Dr. Carsten Haeckel, Chief Executive Officer,
Malteser Waldkrankenhaus St. Marien

”With great ideas, colorful videos and animations, Christian Heerde helped us to start our now really successful social media channels.“

Yvonne Tasdan, Senior Marketing Manager,
ZIIB Zahlungssysteme GmbH

”We were happy with Christians thoughtful concepts for our videos on our new payment solution Pay With Charlie. Now we have a great foundation to built on.“

You‘ve got further questions?

What will our workflow look like?

As soon as you sign up, we will have 2 discovery meetings. Based on your needs, we will decide on our next steps and how many weekly updates we are going to have. I will guide you step by step through this project with a proved process – surprises are not my thing.

Are there different payment plans for the video?

Yes, there are. I usually split payments, starting with 30% in the beginning when signing up. All other payments will depend on your needs and the options within my offering. Yes, I always offer options.

Are there any additional costs I need to be aware of?

Yes, there are. On top of the video there is usually sound and music licenses – I can help with recommendations here. Depending on your needs, we also might cast a professional speaker for voice over. Costs for the studio, speaker and licenses need to be thought of. More infos for Germany: Sprecherpreise.de

Are you offering other support besides videos?

I give continuous support after creating a video, with further consultation and deliverables like animated gifs, stickers etc. In case you are looking for improvements of your brand in general, I also offer brand strategy. Though this is not my key offering, yet.

I am not sure if a video addresses my challenges?

No problem, let’s find out in a meeting without any obligations. We will talk about your situation which should give you a good idea. I won’t recommend a video, when there are better solutions for your challenges.

What files will I receive when the video is ready?

I will provide high resolution mp4 files up to 4K resolution. Open files are usually not part of my offering. In case you wish to gain access to those, I am confident we will find a way to make it happen.

How will I know that we are a good fit for each other?

My clients like to work with me, because I try to make the process as smooth as possible for them. Together we will go deeper on your challenges and brainstorm ideas together. Honesty and good communication are essential to me.

How soon can we start?

My calendar is open from May 2022. I am happy to hear from you!

My chemical formula for your brand

You try to find a way to not compete on price any longer? Your brand needs to gain good reputation? A brand is defined by the perceptions of humans outside. As soon as enough people think the same way of your company or product, you will have a brand.

To get to this point, it is essential that your company speaks to your prospective clients with the same voice and tonality at every single touchpoint. Only this way will you be able to create a coherent image of your brand.

Think of your company like an actual person with values and motivations. In order to develop an attractive personality, you need to define your individual values, your vision and mission. This is the way to create loyal customers and a competitive advantage.


Your north star

What is your motivation behind creating your company? What mission, vision and goals do you define for yourself?


Your brand personality

Have you ever thought about how your company is speaking to its clients? What does it sound like? What does it feel like?


What your clients think

Let‘s really check on how your clients see your brand. We will ask them and find out if your mission is clear to them.


Analysis & definition

Up to this point we might have discovered gaps between how you want to be seen and how clients actually see you. Let us fill them with new possibilities.

  • it is hard for you to find qualitative clients
  • you identify gaps in your marketing process
  • you want to create a sustainable brand
  • you are ready to learn and have fun by finding insights and work together in a collaborative way
This workshop is useful for you, if:
  • you want to solve problems really quickly
  • you already know the answers to the previous descriptions of this chapter
  • you see the problems more on the side of your clients
  • 4000 € is not what you are ready to invest here
This workshop is not useful for you, if:
Visit my Journal

You are not sure about this and want to know more? On my blog you will find more information:

Book Strategy


A crystal-clear storytelling recipe with spellbinding effects

Why is storytelling so effective and what do we need to tell a good story? This guide summarizes an easy to follow template on how you can actively navigate your prospects image of your brand.

Why storytelling is your best choice to get more sales

How to use story on your website and in your videos

Drive more engagement on social media with storytelling

Create spellbinding chemistry and start with your story video

Let's get started