A sparkling story formula for your video

Let´s unleash the power of your story with a proven process

discovery phase illustration

Outlining the plan

We shed light on your challenges, clients and processes to understand what type of story you want to communicate. This will include your customers' journey and how we can increase your awareness the best way.

definition phase illustration

The storytelling phase

I will give you the insights and tools that make a great story. This will enable us to write a script that aims at emotions. We want your video to stick with your clients and effectively turn them into loyal advocats.

storyboard for video illustration

The storyboard phase

With the help of a moodboard we narrow down the visual aesthetics of your story and finally summarize every scene with an easy to follow storyboard. This way we will get a clear overview of your narrative.

raw video animatic illustration

The animation blueprint

With our storyboard, first sound snippets and a rough voice-over, we will pull the strings together. You will get a good preview of the emotional impact of your video and how all parts work together.

styleframes for video illustration

Illustrating the final look

Now we can get into details and illustrate all graphics, character designs, and sceneries through styleframes. This implementation step follows the style of the moodboard we predefined before.

animation and motion phase illustration

Let’s get things movin’

After a predefined 'picture lock,' I will start with animation. Depending on the storyboard I will use frame-by-frame animation, 2D- and partly 3D-elements. There are many possibilities to give life to your story.

sound and voice over illustration

Appeal to all senses

Besides a strong soundtrack we add further sound effects and a voice-over recording. In cooperation with sound studios and various professional speakers, we will implement the final elements.

creating buzz illustration

The marketing mix

Together, we will take the right action steps to make your video visible for your target group. We will use gifs, stickers, illustrations, and trailers at the places your viewers will see them. This is an optional addition.

building the brand strategy

Process & training

As we go through this process together, you will have learned the basic concepts about storytelling for your brand and how you can use this in other scenarios and projects in the future.

Dr. Carsten Haeckel, Chief Executive Officer,
Malteser Waldkrankenhaus St. Marien

”With great ideas, colorful videos and animations, Christian Heerde helped us to start our now really successful social media channels.“

Yvonne Tasdan, Senior Marketing Manager,
ZIIB Zahlungssysteme GmbH

”We were happy with Christians thoughtful concepts for our videos on our new payment solution Pay With Charlie. Now we have a great foundation to built on.“

You‘ve got further questions?

What will our workflow look like?

As soon as you sign up, we will have 2 discovery meetings. Based on your needs, we will decide on our next steps and how many weekly updates we are going to have. I will guide you step by step through this project with a proved process – surprises are not my thing.

Are there different payment plans for the video?

Yes, there are. I usually split payments, starting with 30% in the beginning when signing up. All other payments will depend on your needs and the options within my offering. Yes, I always offer options.

Are there any additional costs I need to be aware of?

Yes, there are. On top of the video there is usually sound and music licenses – I can help with recommendations here. Depending on your needs, we also might cast a professional speaker for voice over. Costs for the studio, speaker and licenses need to be thought of. More infos for Germany: Sprecherpreise.de

Are you offering other support besides videos?

I give continuous support after creating a video, with further consultation and deliverables like animated gifs, stickers etc. In case you are looking for improvements of your brand in general, I also offer brand strategy. Though this is not my key offering, yet.

I am not sure if a video addresses my challenges?

No problem, let’s find out in a meeting without any obligations. We will talk about your situation which should give you a good idea. I won’t recommend a video, when there are better solutions for your challenges.

What files will I receive when the video is ready?

I will provide high resolution mp4 files up to 4K resolution. Open files are usually not part of my offering. In case you wish to gain access to those, I am confident we will find a way to make it happen.

How will I know that we are a good fit for each other?

My clients like to work with me, because I try to make the process as smooth as possible for them. Together we will go deeper on your challenges and brainstorm ideas. Honesty and good communication are essential to me.

How soon can we start?

My calendar is open from March 2023. I am happy to hear from you!


A crystal-clear storytelling recipe with spellbinding effects

Why is storytelling so effective and what do we need to tell a good story? This guide summarizes an easy to follow template on how you can actively navigate your prospects image of your brand.

Why storytelling is your best choice to get more sales

How to use story on your website and in your videos

Drive more engagement on social media with storytelling

Start with your story video to create spellbinding chemistry

Let’s talk your project